| TOPICS |
Key Learning Objective |
| Building a change driver mindset |
- Conscious observation of changes around us.
- Understanding genesis of changes.
- Understanding how different people react to changes & change adoption.
- Introduction of change drivers.
- Building change driver’s mindset.
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| Introduction to Entrepreneurship |
- Define the concept of entrepreneurship.
- Understanding how entrepreneurship is different from doing business.
- Understanding various stages in entrepreneurial life cycle.
- Understanding how entrepreneurs drive changes in the world.
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| Introduction to Entrepreneurial Mindset |
- Define the concept of entrepreneurship.
- Understanding how entrepreneurship is different from doing business.
- Understanding various stages in entrepreneurial life cycle.
- Understanding how entrepreneurs drive changes in the world.
- Introduction to entrepreneurial mindset.
- Identifying entrepreneurial skills & attitude.
- Difference between entrepreneurship & entrepreneurial mindset.
- How entrepreneurial mindset is effective in managing changes of future.
- How entrepreneurial mindset helps in building successful careers.
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| Understanding Entrepreneurial Styles |
- Introduction to entrepreneurial styles.
- Importance of styles during entrepreneurial stages.
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| Why Empathy is a starting point of good Entrepreneurial Journey? |
- Introduction to empathy.
- Understanding how empathy leads to understand user problems.
- Learning to use observations, listening and questioning skills more effectively.
- Building user empathy maps.
- Understanding stakeholder mapping while empathizing with users.
- Understanding individual & group empathy & their interconnect & dynamics.
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| Techniques of Problem Identification |
- Learning various user experience gathering techniques.
- Learning information analysis & synthesis skills.
- Skills of collating learnings to build themes and drawing insights.
- Mapping various ‘points pf views’.
- Redefining problem statement.
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| Identification & Assessment of Entrepreneurial Opportunity |
- Learning techniques to assess & convert problems into ‘opportunities’.
- Exploring factors affecting problem solving.
- Introduction to risk and payoffs.
- Approach to minimize risk in problem solving.
- Learning opportunities shortlist techniques.
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| Shortlisting opportunity for ‘me’ through self-reflection |
- Introduction to self-reflection techniques to understand one’s passion & drive.
- Understanding how to set larger goals and build plans to achieve them.
- SWOT analysis.
- Learning frameworks to integrate dream, passion & drive.
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| Alignment of opportunity to purpose of life |
- Learning IKEGAI.
- Building capabilities to derive a mission statement to own’s life
- Understanding how successful entrepreneurs have aligned their entrepreneurial outcomes to purpose of their lives.
|
| Techniques of innovative thinking & complex problem solving |
- Introduction to innovation & innovative thinking process.
- Learning ideation techniques.
- Building habit of working on multiple ideas.
Introduction to complex problem solving techniques.
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| Assessment of Entrepreneurial potential of ideas |
- Learning a framework of shortlisting ideas.
- Understanding economic potential of ideas.
- Building linkages with user feedback and their level of satisfaction.
- Understanding product development stages.
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| Converting ideas into products & services |
- Learning to convert user benefits into product attributes and features.
- Building product heatmaps
- How to validate product features using user feedbacks.
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| Understanding user mapping |
- Introduction to consumers and customers.
- Introduction to customer mapping.
- Understanding customer decision making process and their influencers:
- Building detailed customer profiles.
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| Solution prototyping |
- Introduction to normal prototyping and its importance.
- How & why prototyping is different from building final product?
- Resource management for prototyping.
- Learning the process of prototyping
- Introduction to rapid prototyping.
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| Building value proposition |
- Introduction to value proposition of products.
- How entrepreneurs build and articulate value propositions of their solutions?
- How value proposition helps to sharpen the entrepreneurial journey?
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| Introduction to business modelling |
- What is business modelling?
- Learning how great companies have leveraged business modelling tools to build larger businesses.
- Understanding how to map product ecosystem.
- Learning business modelling techniques.
- Learning revenue modelling and its integration with business modelling.
- 1. Introduction to business model canvas.
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| Lean start up techniques |
- Introduction to Lean start up.
- Why lean start up and Agile framework helps you to build great ideas?
- Lean model canvas.
- Learning pivoting of business.
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| Importance of Brand Communication |
- Importance of brand communication.
- Components of brand communication & their alignment.
- How effective brands are built?
- Considerations to make effective brand communication.
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| Understanding Product Value & Price Determinants |
- Learning to capture value of the offering in price.
- Introduction to product price determinants and their influencers.
- Understanding Demand forecasting.
- Understanding supply constraints.
- Understanding price pay offs through awareness, availability & affordability matrix.
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| Financial & Resource Modelling |
- Understanding entrepreneurship economics.
- Building breakeven businesses.
- Learning product costing techniques.
- Building costs of all resources and their optimization.
- Building business projections templates.
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| Stakeholders Management |
- Understanding all stakeholders involved their roles & responsibilities.
- Learning to articulate business measurement matrix.
- Understanding use of technology & how to leverage tech enablers.
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| How to build Minimum Viable product (MVP) |
- Introduction to Minimum Viable Product.
- How MVPs help entrepreneurs to get user feedback quickly and accurately?
- Precautions to be taken while building MVP.
- Building first communication.
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| Starting my own venture |
- Grit & perseverance.
- How to deal with first set of customers?
- How to overcome early rejections & assimilate learnings?
- Important know how to scale the venture.
- Risk mitigation while scaling the venture.
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